B2B website development
B2B websites built for long sales cycles and few, valuable enquiries.
A B2B site is not judged on traffic. It is judged on whether a purchase engineer who has never heard of you can find your product, read the specification, believe you can supply at their volume, and send an RFQ without calling first. Most industrial sites fail at step two.
Manufacturers, exporters, industrial suppliers, distributors and B2B service firms. India and international. First reply within one working hour.
- Built for the whole buying committee The engineer wants specs, procurement wants terms, the owner wants proof you are real. All three on the same page.
- Specs and documents made findable Catalogues out of PDFs and into indexed pages, with the PDF still there to download.
- Enquiries reach your CRM, not just an inbox Routed by product, region or dealer, with the source of every lead recorded.
B2B website development at a glance
- What it is
- Design and build of a website for a business that sells to other businesses — product and capability catalogue, technical documentation, qualifying enquiry forms, CRM connection, search-led page structure, and launch.
- Who it suits
- Manufacturers, exporters, industrial and engineering suppliers, distributors, SaaS and professional service firms — anyone whose sale involves a quote, a specification and more than one decision maker.
- What it is for
- Qualified enquiries. Not sessions. A B2B site that produces eight relevant RFQs a month is beating one producing four hundred visits and a contact form nobody fills.
- Typical timeline
- 3–4 weeks for a 10–20 page company site. 6–10 weeks for a full product catalogue, multi-country content, a dealer area or a CRM-integrated quote workflow.
- Built with
- WordPress with a block theme, or a custom theme with Advanced Custom Fields where the product data is structured. Next.js where the catalogue is large and speed is critical.
- Enquiry handling
- Product-level RFQ forms with the fields that qualify a lead — application, quantity, timeline, location — routed to the right person and pushed into Zoho, HubSpot, Salesforce or Pipedrive with the source page attached.
- Performance target
- Lighthouse mobile performance of 90 or above, LCP under 2.5s, CLS under 0.1 and INP under 200ms, tested with the real catalogue loaded rather than three demo products.
- Always included
- Product or service architecture mapped to search demand, structured spec fields, downloadable datasheets, case studies, certifications and plant proof, Rank Math or Yoast configured, schema, GA4 and Search Console, spam-protected forms, SSL, daily backups, staging, and a recorded admin walkthrough.
- Pricing model
- Fixed price against a written scope. Hosting, licences, CRM subscriptions and any optional maintenance plan are quoted separately so the running cost is clear before you commit.
- Ownership
- You own the site, the code, the domain, the hosting account, the CRM data and every licence. Nothing is registered in our name and nothing is held back.
- Where we work
- India nationwide, plus clients in the United States, United Kingdom, United Arab Emirates, Australia and Canada. Calls in IST, GMT or EST.
Four reasons B2B companies call us.
If one of these is your situation, the rest of this page is written for you.
Every lead comes from a marketplace
IndiaMART, TradeIndia or a broker sends the enquiries, so you compete on price against traders and own no channel of your own.
The site does not say what you make
Fifteen years of capability sit behind one Products page and a PDF catalogue from 2019 that Google cannot read and buyers will not open.
The enquiries are the wrong ones
Students, resellers and orders a tenth of your minimum quantity. The form asks for a name and a message, so it qualifies nobody.
You are chasing export buyers
An overseas buyer will not send an RFQ to a site with no certifications, no plant photos and no address they can verify. The site has to close that gap.
What a B2B website project includes.
Everything below is written into the scope before work begins. None of it becomes an extra invoice later.
A real product and capability catalogue
Every product, grade, size or service as its own indexed page with structured specification fields — not a table screenshot, and not a PDF that only opens on desktop.
Search-led architecture
Pages built around how buyers actually search: by product, by application, by industry and by material or standard. That structure is what earns rankings you do not have to buy.
Enquiry forms that qualify
Product-level RFQ forms asking application, quantity, timeline and location, so your sales team can rank the inbox before anyone picks up a phone.
CRM and routing
Enquiries pushed into Zoho, HubSpot, Salesforce or Pipedrive with the source page, campaign and product attached, and routed by region, product line or dealer.
Proof a buyer can verify
Certifications, test reports, plant and machinery, capacity numbers, client logos and case studies with real outcomes. This is what shortens a first call in B2B.
Documents and gated downloads
Datasheets, drawings, catalogues and compliance documents organised per product, with optional gating that captures a contact without blocking a genuine engineer.
Dealer, distributor and login areas
A locator so buyers find their nearest channel partner, and a password-protected area for price lists, artwork and order documents where you need one.
Speed, security and hosting setup
Caching, a CDN, correctly sized images, hardened logins, two-factor, a firewall and daily off-site backups — set up in your own hosting account, not ours.
Attribution and handover
GA4, Search Console, form and call tracking so you can see which pages produce enquiries, plus all logins, source files and a recorded walkthrough, with 30 days of support.
Three shapes a B2B website can take.
A credibility site, a lead-generation site, or a catalogue with a partner portal. Most of the disappointment in B2B web projects comes from paying for one and expecting another.
Based on the B2B builds and rebuilds we are asked to do most often.
| Factor | Credibility site | Lead-generation site | Catalogue + portal |
|---|---|---|---|
| Best for | Firms whose deals start from referrals, tenders or exhibitions and just need verifying. | Companies that want organic search to become a real channel. Our usual starting point. | Wide SKU ranges, distributor networks, or buyers who need documents and logins. |
| Primary job | Confirm you are established and capable when someone checks you out. | Be found for the product and application terms buyers search, then convert. | Let a buyer self-serve specs, find a partner and raise an RFQ without a call. |
| Content you must supply | Least. Company profile, a few products, some photography. | Moderate. Product detail plus writing built on keyword and intent research. | Most. Clean product data, specs and documents in a usable file. |
| Search visibility | Brand name only. You will not rank for what you sell. | Strong, because every product and application has its own page. | Strongest over time, if the catalogue pages are genuinely indexable. |
| Build cost | Lowest. | Moderate. | Highest, because the product data model is designed first. |
| Cost to grow in year two | High. Adding products means new design work every time. | Low. New pages come from existing templates. | Lowest per product. New SKUs are just new records. |
We recommend one of these on the first call, with the reasoning, before any money is discussed. If a credibility site is genuinely all your business needs this year, we will say so and build that instead of selling you a portal.
The stack we start from.
Nothing exotic. B2B sites fail on maintenance far more often than on technology, so every piece here is something your team or any competent developer can still run in three years.
- CMS — WordPress with a block theme, or a custom theme with ACF once the product data is structured enough to need real fields.
- Product data — custom post types for products, applications, industries and documents, so a spec is a field and not a sentence buried in a paragraph.
- Forms — one form plugin for the whole site, with conditional fields, honeypot and reCAPTCHA, and entries stored on the site as a backup to email.
- CRM — Zoho, HubSpot, Salesforce or Pipedrive, connected natively or over the API rather than through a chain of automation tools.
- Documents — datasheets and drawings attached to products, with clean filenames, correct titles and optional gating.
- Search and filters — faceted filtering by specification where the range is wide enough that a buyer would otherwise give up.
- Tracking — GA4, Search Console, form event tracking and call tracking, so enquiries can be traced back to the page that produced them.
- Multilingual and multi-currency — only where you genuinely serve those markets, since both add real weight and translation upkeep.
Before launch you get a one-page sheet listing every plugin and third-party service, what it does, what it costs per year and what breaks if you remove it. On rebuild projects that sheet usually lets clients drop a third of what they were paying for.
Not sure this is the service you need?
B2B work overlaps with several of the others. Here is where each one fits, with the detail on its own page.
You already chose WordPress
Theme built rather than assembled, a defensible plugin list, speed engineering and editing screens your own team can actually use.
WordPress developmentA site without a CMS
If your content changes rarely, a hand-built site with nothing to update is faster and cheaper to host.
Website developmentBuyers should check out, not enquire
If your B2B customers reorder consumables at listed prices, a store with account pricing beats a quote form.
Ecommerce developmentA D2C arm alongside B2B
Many manufacturers run a consumer storefront next to the trade business. Shopify is usually the lower-effort way to do it.
Shopify developmentBuilt, but not being found
The site works. What it needs is technical fixes, pages built around real buyer search intent, and links.
SEO servicesNothing written yet
Product pages, application notes, case studies and export-market copy written for the person specifying the purchase.
Content writingHow a B2B build runs.
Five stages, each approved before the next starts, so there is no surprise invoice and no work you did not ask for.
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01
3–5 days
Discovery and product data audit
What you sell, who signs off the purchase, what your minimum order is and which enquiries you actually want. We audit the product data you have — catalogues, price lists, drawings, spreadsheets — and design the content model around it, then send a scope with every page, the timeline and a fixed price.
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02
4–6 days
Architecture and keyword mapping
Product, application and industry pages mapped against the terms buyers and specifiers search, including the long technical phrases with low volume and high intent. This is where a B2B site is won or lost, and it happens before anyone picks a colour.
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03
6–9 days
Design
Desktop and mobile designs for the templates that matter — home, product listing, product detail, application, case study and enquiry — with reusable patterns identified so your team can add products later without new design work. Two rounds of revisions included.
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04
8–18 days
Build, content load and CRM wiring
Templates developed, spec fields wired, products and documents loaded, forms connected to your CRM and tested with live submissions, speed tuned with the real catalogue in place, and security hardened. You review it daily on a private staging link.
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05
1–2 days, then ongoing
Launch and 30 days support
Go live with 301 redirects mapped from the old URLs, Search Console and GA4 verified, backups running, and a recorded walkthrough of your specific admin. Fixes and small changes covered for a month.
What decides the price.
We do not publish B2B packages, because a twelve-page engineering firm and a 900-SKU catalogue with a dealer portal are not the same job. Six things move the number.
- Which of the three shapes fits — a credibility site, a lead-generation site or a catalogue with a portal.
- How many products, grades or variants there are, and what condition the data is in when it reaches us.
- How many unique templates the site needs, which matters far more than the page count.
- Integrations — CRM, ERP, price feeds, dealer logins, quote workflows and anything with an API on the other side.
- Whether existing content has to be migrated, and whether old URLs need mapping to protect rankings you already have.
- Whether you supply copy, specs and photography, or we write, structure and shoot as part of the project.
Alongside the build price we send an estimated annual running cost — hosting, licences, CRM and optional maintenance — so there are no surprises in month two. Reviewing the scope costs nothing.
Straight answers to what people ask first.
What makes a B2B website different from a normal one?
The purchase is considered, not impulsive, and several people are involved. A technical person checks whether your product meets the specification, procurement checks terms, quantities and whether you are a real supplier, and someone senior signs. So a B2B site has to carry evidence rather than persuasion: specifications in structured fields, documents that download, capacity and certification you can verify, and case studies with outcomes. The conversion event is usually an RFQ or a document download, not a purchase, and it may happen weeks after the first visit.
How many pages does a B2B website need?
More than most companies expect, because the pages that bring enquiries are the specific ones. A single Products page ranks for nothing. A page per product family, per application and per industry gives each buyer search something to land on, and each of those pages is also what your sales team can send as a link. A typical manufacturer starts at 15 to 30 pages and grows from there as new applications and case studies get published.
Should we gate our datasheets and catalogues?
Gate selectively. A working engineer evaluating you at 11pm will leave rather than fill a form to see a basic spec, and you lose a real buyer to protect a contact detail. The pattern that works is to publish the core specification on the page itself where Google and the buyer can both read it, keep the datasheet PDF freely downloadable, and gate only the high-effort assets — full catalogues, test reports, CAD files — where filling a form is a fair trade.
Should we show prices on a B2B site?
Show something, even if not a final price. Buyers filter suppliers by budget whether or not you help them, and total silence pushes them to a competitor who published a range. Price bands, minimum order quantities, or a starting price for a defined configuration all qualify traffic without exposing your negotiated rates. Publishing your MOQ alone removes most of the time-wasting enquiries manufacturers complain about.
How long before a new B2B site brings enquiries?
Enquiries from people already aware of you — from a card, an exhibition or a referral — improve immediately, because the site finally answers their questions. Search-driven enquiries follow the normal curve: some movement on long technical terms in six to ten weeks, meaningful volume in four to six months, and competitive head terms longer than that and only with content and links behind them. Anyone promising faster on a new domain is guessing.
Frequently asked questions.
Our catalogue is in PDFs and Excel. Can you use it?
Yes, and that is the normal starting point. We take whatever exists — catalogues, price lists, drawings, spreadsheets — and turn it into a structured product model with real fields for each specification. If the data is inconsistent, which it usually is, we agree during scoping who cleans it: a bulk import of a clean sheet is quick, while reconciling three versions of the same spec is work that has to be priced. The PDFs stay on the site as downloads.
Will enquiries go into our CRM?
Yes. Zoho, HubSpot, Salesforce and Pipedrive all connect, and we map the form fields to your existing lead fields rather than creating a parallel set. Each enquiry carries the product, the source page and the campaign, so you can see which pages generate revenue rather than which get traffic. Every submission is also stored on the site and emailed, so a CRM outage never loses a lead.
Can we have a dealer or distributor login area?
Yes. The common setup is a public site plus a password-protected area holding trade price lists, artwork, technical documents and order forms, with accounts you create and revoke yourself. A public dealer locator usually sits alongside it so end customers are routed to the right partner instead of to your factory line. If you need full ordering with account-specific pricing, that moves into ecommerce territory and we will scope it that way.
Can you build it in more than one language?
Yes, with proper hreflang so each language version is indexed for its own market rather than treated as duplicate content. The honest caveat is that translation is an ongoing commitment, not a one-time build cost — every new product page needs every language updating. For most exporters, strong English plus a localised contact and compliance section outperforms four half-maintained translations.
What content do you need from us?
Product specifications, any certifications and test reports, photographs of the plant and the products, and half an hour each with a sales person and a technical person. That conversation is the most valuable input, because the objections your sales team answers on every call are exactly what the pages need to handle. If you would rather not write, we write it and you approve — that is scoped and priced separately.
Can you rebuild our existing site without losing rankings?
Yes. Before anything changes we export the current URLs and the pages that already bring traffic or enquiries, then map every old URL to its new destination with 301 redirects. Pages that are performing keep their content and their structure. After launch we watch Search Console for coverage errors and lost impressions for the first few weeks and fix anything that moves the wrong way.
Do you work with clients outside India?
Yes. We build and maintain B2B sites for clients in the United States, United Kingdom, United Arab Emirates, Australia and Canada. Calls are booked inside your working hours, scopes and updates are written down so time-zone gaps do not stall the project, and we invoice in USD, GBP or AED.
How do payments work?
Projects are split into milestones tied to the scope — an advance to begin, a payment at design approval, and the balance at launch. Indian clients pay by UPI or bank transfer with a GST invoice; overseas clients pay by international transfer or card in USD, GBP or AED.
Tell us what you sell and who signs the order.
What you make, the enquiries you want more of, the ones you want fewer of, and whether this is a new build or a rebuild. That is enough to start. You get back questions, a recommended approach with the reasoning, a realistic timeline and a fixed price — usually within one working day.
Mon–Sat, 8 AM – 10 PM IST. Overseas calls booked in your hours.